MINDSHARE PRIVACY POLICY

(last updated, November 2018)

This website is operated by Mindshare Media UK Ltd (“Mindshare”, "we", or "us").

We respect the privacy of users of our website and recognise that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy policy contains important information about how we use your personal information. 

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

WHO ARE WE?

Mindshare Media UK Limited is a global media investment business and is a part of the GroupM Worldwide, Inc. In the European Economic Area (EEA) and Switzerland the Mindshare legal entity responsible for the data that Mindshare collects is Mindshare Media UK Limited. Outside of the EEA and Switzerland the responsible legal entity is Mindshare USA LLC.

We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy or our privacy practices, please contact our Data Protection Officer at DPO@GroupM.com.

PURPOSE OF THIS PRIVACY POLICY

This privacy policy aims to give you information on how Mindshare collects and processes your personal data through your use of this website and our services.

Our website is not developed for or directed at children under age 13. We specifically request that children not provide information about themselves through our website. If you believe your child has provided this kind of information and would like it deleted from our database, you can contact us at DPO@groupm.com . If we become aware we’ve collected information about a child under the age of 13, we’ll delete it.

WHAT INFORMATION IS COLLECTED BY MINDSHARE?

We collect personal information about you which you give us when you sign up to our services; subscriber to receive our newsletter; or contact us. Personal data we collect may include your first name, surname and email address.

Examples where you might voluntarily provide your name and contact details include:

We also collect information from and about you through automated technologies or interactions that enables us to identify your browser and device and tell us which pages within our website you visit, and on which pages you spend the most time. We do this by using the following: Sometimes a cookie resides on your device for just the single time you’re visiting our Website; this is called a session cookie. Sometimes a cookie remains on your device until you delete it, or it expires automatically; this is called a persistent cookie. Both types of cookies are used on our Websites. 

Cookie a small alphanumeric text file that we automatically assign to visitors to our website. It is stored in your browser and allows us to identify your interaction with us.
IP  address Internet protocol address
Pixel A line of code that sits within our webpages and which we use to record that you have visited a particular page within our website.

HOW IS YOUR INFORMATION USED?

We will use your personal information in the following ways. We are also required by law to state a “legal basis for processing”, i.e. to tell you on what grounds we are allowed to use your information, and this is also set out below:

How we will use your personal information Our legal basis for processing

To register you for our services.

To provide you with information that you have requested e.g. when you contact us

[or if you subscribe to our newsletter]

To use data analytics to improve our website, services, customer relationships and experiences.

To provide you with better ways of accessing information from this website.

Performance of a contract

Consent – we will only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.

This is necessary for our legitimate interests (to define types of customers for our services, to keep our website updated and relevant, to develop our business and inform our marketing strategy).

Our legitimate interests – we use your personal information to help us to deliver the best online experience to you and other website users.

Marketing

You will receive marketing communications from us if you have requested information from us and you have not opted out of receiving that marketing.

If at any time you decide to withdraw your consent and like would us to remove you from our marketing e-mails or newsletters, or to unsubscribe from our database, you can contact us using the details provided at the bottom of this privacy policy. You must include your name, e-mail address, and clear instructions regarding changes you are requesting. You may also unsubscribe from e-mail newsletters by clicking on the “unsubscribe” link found at the bottom of the e-mail.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us a result of the services you have signed up to and you may therefore still receive service related emails from us.

Cookies

Our website uses the following specific cookies:

Performance Analytics Tracking This type of cookie provides aggregated information about where a user may go on the Website.
Google Analytics (persistent) Mindshare uses Google Analytics to help analyse how visitors use the Website. Among other things, Google Analytics uses cookies to collect information about the number of visits to the Website, the webpage that referred visitors to the Website, language, device, browser and operating system, the pages visitors view within the Website and other similar details. We do not share this information with third parties. When used this way the Google Analytics cookie is a persistent cookie, and will remain on your device until the cookie expires or you delete it. These cookies may appear as _utma, _utmb, _utmc, _utmz, _utmv, _utmt, _gid.
Google Analytics (session) This cookie may appear as has_js. We do not retain this data as it is deleted upon closing of your browser, and therefore we cannot share it with any third parties.
Social media/Social Sharing These are cookies that help with the Website’s functionality. These are third party cookies and they allow you to share comments, pages, bookmarks and likes and help to provide access to social networking tools easily
Social media widgets used on this Website include LinkedIn, Twitter and YouTube. These social media widgets collect information about your visit to the Website and your use of the social platform services (for example, buttons or likes) on the Website. We do not share information with these social platforms, however please keep in mind the social networks collect the data of your site visit and interaction with the social widget directly
Third Party Services

We may use cookies and pixels from third party providers – such as Google, Facebook and others – on our website to help provide more relevant experiences for you as a user. Such cookie or pixel may be implemented on a Mindshare website which tags a visitor of the site, so that the visitor may be identified and advertisements can be served on that visitor via the relevant platforms.

If you wish to opt-out of any of these please do so by either using the privacy controls offered by these specific platforms or by using a recognised opt-out service such as: https://www.youradchoices.com/

If you don’t agree to us using cookies and the above information, you may prevent their use through your browser settings or you may choose to opt out HERE. By choosing not to accept cookies, certain Website features may not work as we have intended.

DISCLOSURE OF YOUR INFORMATION

We may send your personal information to other group companies, affiliates and third parties to help us process your personal information for the purposes set out in this privacy policy.  Further details of our group companies can be found here www.mindshareworld.com.

We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.

We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.

Does Mindshare share any information with other vendors or partners?

We may provide access to information we collect to our vendors and contractors (also known as third parties) who are performing services on our behalf to enable the uses of your information that we have described above. These vendors are not permitted to use this information for any other purpose.

INTERNATIONAL TRANSFERS

We are a global company and therefore we may transfer your personal information to countries around the world including the US and other countries outside Europe. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards (we use standard contractual clauses) to ensure your information is protected.  

DATA RETENTION

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect of our relationship with you.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

THIRD-PARTY LINKS

A link from our website to another website does not imply our endorsement of affiliates or websites, and we do not control third party websites to which we link, nor assume responsibility for their content or privacy policies. Once you follow a link to another website, this privacy policy no longer applies. It’s important to always read the privacy policy of any website you are visiting.

DATA SECURITY

Maintaining the privacy of our users’ information is very important to us which means we take care and pay special attention to our security measures to protect this information from data breaches. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. This includes physical, electronic, and management activities to protect information integrity, access, and use.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

YOUR LEGAL RIGHTS

You are entitled to ask:

  1. for a copy of the personal information we hold about you, and details about how we are processing your personal information;
  2. to have any inaccuracies in your personal information corrected;
  3. if we are processing your personal information by automated means and on the basis of your consent (see “How do we use it?”, above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format.  You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
  4. to have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).

Please contact us using the details set out below if you would like to exercise any of these rights.

You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information.  In the UK, the supervisory authority is the Information Commissioner's Office (www.ico.org.uk).

CONTACT US

If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at the following address: Mindshare, Central Saint Giles, London, WC2H 8AR, or by email at GDPR@groupm.com

CHANGES TO THIS PRIVACY POLICY

We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.

We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.